Best and Worst Brands of 2020: From TikTok, the NBA, the Home Depot and Chick-fil-a…to Quibi, Facebook and the CDC

As consumers clamored for reliable ways to protect their families, Clorox gracefully acknowledged supply-chain problems and shortages while becoming indispensable in our lives. With smart partnerships, like United Airlines and the Cleveland Clinic, it's using its trustworthiness to increase sales and market share.