Novel Coronavirus Outbreak: How Clorox and Lysol Are Using Rapid-Response Marketing

On January 24, around the time the coronavirus outbreak was making headlines worldwide, Procter & Gamble’s Clorox, which makes cleaning products, added a landing page to its site specifically discussing 2019-nCoV. The page provides basic information about the virus and suggests practices that can help stop its spread. And, of course, it also lists and links to the Clorox cleaning products individuals can use to disinfect surfaces on which 2019-nCoV might live, noting that because these products are effective against similar viruses, “per the EPA Emerging Pathogen Policy, these products can be used against 2019-nCoV when used as directed.” Clorox has also added a dedicated 2019-nCoV page to its CloroxPro website.