Overview
The 2024 CloroxPro Clean Index reports the current challenges and perceptions of more than 1,500 cleaning professionals and consumers and unveils key shifts in year-over-year industry trends, including:
Turn Toward Eco-Conscious Decisions
In addition to meeting facility goals and requirements, 61% feel that eco-conscious cleaners offer a more comfortable cleaning experience for themselves and others in the facility. However, 41% of cleaning professionals report that they have had challenges finding eco-conscious products that meet their facilities requirements.
EXPERT TIP
When searching for eco-conscious product, look for those made with EPA Safer Choice and/or EPA Design for the Environment- certified ingredients. Both certifications indicate the product is audited annually and meets specific criteria for efficacy, human health and environmental safety.
To learn more about CloroxPro’s effective EPA-certified, eco-conscious cleaning solutions, including the Clorox EcoClean platform, visit www.CloroxPro.com/CloroxEcoClean
The Burnout Blues
When cleaning professionals continually face increased workplace demands, overcoming burnout becomes a significant challenge. So much that 50% of cleaning professionals indicated experiencing burnout within the last year, with almost half saying their level of burnout has increased over the past two years.
EXPERT TIP
Access to high-quality, on-demand training can help provide cleaning professionals with the latest knowledge and skills to better help protect public health with improved cleaning and disinfection practices. This can increase confidence and streamline time spent cleaning and disinfecting, helping to reduce burnout.
To learn about CloroxPro HealthyClean, an online learning platform for cleaning professionals, offering high-quality education and training on how to clean for health effectively, efficiently and safely, visit www.CloroxPro.com/healthyclean
Ready, Set, Wipe
It’s no secret that cleaning professionals are the backbone of keeping shared public spaces safe and healthy. However, more than half of consumers say they are worried about germ exposure at work, emphasizing the ongoing demand for regular cleaning and disinfection of high-traffic areas and frequently touched surfaces.
EXPERT TIP
Ready-to-use (RTU) disinfecting wipes are an efficient and effective solution for cleaning professionals and building occupants alike. By making RTU solutions readily available to building occupants, more individuals can feel confident that the facility places importance on keeping their spaces clean and disinfected.
CloroxPro offers a wide selection of RTU cleaning and disinfecting products, like Clorox Disinfecting Wipes, which provide convenience and versatility to cleaning professionals and building occupants. Learn more at www.cloroxpro.com/products/.
Wrap Up
CloroxPro is committed to partnering with cleaning professionals to provide innovative products, quality training and educational support to help them confidently create clean and healthy public spaces.
Data for this report was collected in a September 2024 online survey of 1,000 consumers, a nationally representative U.S. General Population based on age, gender, region, race/ethnicity and income, and 511 cleaning industry professionals defined as frontline workers, decision makers, building service contractors, and infection preventionists who work in Education, Government or Healthcare settings.